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Over the Mountain Blog

Your source for all things Martech.

What Is Revenue Operations?

We already know about the more common Marketing Operations & Sales Operations, which serve as unique function that helps their corresponding teams to increase efficiency while achieving their goals. But

7 Steps to Prepare for the HubSpot Salesforce Integration

HubSpot and Salesforce are both powerful platforms for sales and marketing activities, but each excels in different areas. As HubSpot is the go-to platform for marketers in most cases, most

4 Signs You Should Run a Marketing Tech Stack Audit

Marketing technology software and apps are rapidly becoming integral to our day-to-day work. With so many new tools and amazing tech, we rely on technology to help us get more