What Is Revenue Operations (RevOps)?
We already know about the more common Marketing Operations & Sales Operations, which serve as unique function that helps their corresponding teams to increase efficiency while achieving their goals. But lately, a new approach is emerging – Revenue Operations. What is it, and why is it so important? Let’s dive in. What is Revenue Operations? […]
7 Steps to Prepare for the HubSpot <=> Salesforce Integration
HubSpot and Salesforce are both powerful platforms for sales and marketing activities, but each excels in different areas. As HubSpot is the go-to platform for marketers in most cases, most of the sales team is used to working on Salesforce to manage their pipelines. In order to leverage the benefits of both platforms without compromising […]
4 Signs You Should Run a Marketing Tech Stack Audit
Marketing technology software and apps are rapidly becoming integral to our day-to-day work. With so many new tools and amazing tech, we rely on technology to help us get more done in less time, with more accuracy and efficiency. However, as our companies grow and evolve, we can feel overwhelmed by the possibilities that our […]
Email Delivery vs Email Deliverability – What’s the Difference?
Email marketing is considered one of the most cost-effective approaches for marketers. With the minimal cost of creating marketing emails and the personal nature of the email channel, it’s no wonder that it’s one of the best ways to engage with your audience and maintain a meaningful relationship that provides value to both sides. However, […]
6+ Steps to Reach the Inbox (Plus, free tools to help you get there)
Every marketer knows that feeling: you’re creating an email marketing campaign, carefully crafting your content and designing it beautifully, targeting your most relevant audience. Excitedly, you send your email, but then… it underperforms :-/ It’s heartbreaking to put all your heart and effort into it, only to miss your targets. In most cases like these, […]