Email Delivery vs Email Deliverability – What’s the Difference?
Email marketing is considered one of the most cost-effective approaches for marketers. With the minimal cost of creating marketing emails and the personal nature of the email channel, it’s no wonder that it’s one of the best ways to engage with your audience and maintain a meaningful relationship that provides value to both sides. However, […]
6+ Steps to Reach the Inbox (Plus, free tools to help you get there)
Every marketer knows that feeling: you’re creating an email marketing campaign, carefully crafting your content and designing it beautifully, targeting your most relevant audience. Excitedly, you send your email, but then… it underperforms :-/ It’s heartbreaking to put all your heart and effort into it, only to miss your targets. In most cases like these, […]